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Chilling Adventures of Sabrina is set in the fictional town of Greendale. It is a dark coming-of-age story that includes horror and witchcraft. Sabrina Spellman must reconcile her dual nature as a half-Witch, half-mortal while fighting the evil forces that threaten her, her family and the daylight world humans inhabit.

In September 2017, it was reported that a live-action television series based on the comic book Chilling Adventures of Sabrina was being developed for The CW by Warner Bros. Television and Berlanti Productions, with a planned release in the 2018–19 television season. The series would be a companion series to Riverdale. Lee Toland Krieger would direct the pilot, which would be written by Roberto Aguirre-Sacasa. Both are executive producers along with Greg Berlanti, Sarah Schechter, and Jon Goldwater. In December 2017, the project had moved to Netflix under a yet-to-be-announced new title. Two seasons, comprising ten episodes each, have been ordered by the streaming service; this was later altered to be one, 20-episode season split across two parts. CW President Mark Pedowitz stated that Netflix's ability to offer a two-season commitment enticed Warner Bros. Television to move the series to the streaming service. In early May 2018, Chilling Adventures of Sabrina was officially confirmed as the series' title. The series was inspired by "slow-burn horror" films such as The Exorcist, Rosemary's Baby, and other "great satanic horror movies from the 1960s and 1970s". The opening title sequence features the art of Robert Hack, the original artist of the comic book series.

In November 2018, Satanic Temple activists sued the series' production team over the use of the statue of Baphomet, which they claim was a direct copy of their own statue and portrayed the Temple in an inaccurate and derogatory way. Temple members were also concerned about the depiction of Satanists as cannibals practicing forced worship. On November 21, 2018, it was confirmed that Satanic Temple and Netflix have amicably settled the lawsuit dispute, with the terms of the deal left undisclosed to the public.